The non-photoshopped version of the calender features mainly rescue dogs photographed by Dina-Demeo and John Grover. All the sale proceeds of the calender will go to various charities for the welfare of the animals. This special edition SurFURS calender is available on Amazon.
Implications - One of the fastest ways a company can generate attention for its products is by investing in marketing that is heavily relies on slapstick images or novelty. By luring consumers with comedic potential right off the bat, the company draws the eyes of consumers who view their work as entertainment first and advertising second. This allows the company to embed a positive and happy image in the subconscious of consumers.