Sustainable Consumption

Alcohol packaging goes eco-friendly for enhanced brand perception

Implications - The alcohol industry is heavily focused on lifestyles, which has prompted a shift towards the eco-obsessed consumer who is looking for a product that's suitably designed and delivered. This expands a market segment that is typically traditional in nature and augments it for a younger demographic.
SCORE: 3.5
Mild Top 5 Examples: 12,080 Total Clicks Oct 13 - Aug 14
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Consumer Insight Topics: LifestyleDrinking
Conscious Graphic Vino Branding - Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
SCORE: 5.6
Warm 5,250 Clicks Pub: Feb 3, 14
Conscious Graphic Vino Branding
Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
Making eco-friendly wine never looked so good. Using graceful looking infographics on its wine labels to school us into being more green, Equilibrium Estate’s new wine label is designed to... [More]
Biodegradable Champagne Sheaths - Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
SCORE: 4.5
Mild 1,928 Clicks Pub: Oct 19, 13
Biodegradable Champagne Sheaths
Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
French designer Cédric Ragot developed an innovative champagne bottle packaging for Veuve Clicquot that is made of potatoes and recycled paper, making it completely biodegradable. Part of the... [More]
Tastefully Canned Wine - The Union Wine Company Introduces the 'Beerification' of Wine
SCORE: 3.3
Untested 2,420 Clicks Pub: Nov 6, 13
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
The boundary between wine and beer continues to blur, but instead of beer taking on a more prestigious undertone, the Union Wine Company is making wine a touch more casual. They are achieving that... [More]
Eco-Friendly Wine Packaging - This Wine Brand Cares About the Planets and Looks Good Doing It
SCORE: 2.1
Untested 1,445 Clicks Pub: Aug 4, 14
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Lose the pretentiousness when it comes to wine and try this new wine brand with no judgment about what it comes in. Yes, it is boxed wine but it will become your favorite new wine this summer. The... [More]
Eco-Friendly Beer Kegs - Heineken’s Green Draught System is Making Waves This Earth Day
SCORE: 1.5
Untested 1,037 Clicks Pub: Apr 23, 14
Eco-Friendly Beer Kegs
Heineken’s Green Draught System is Making Waves This Earth Day
This Earth Day, consider pouring yourself a pint of environmentally friendly Dutch lager. Heineken, the beer brand known for its recognizable green bottles, is taking the concept of being green to... [More]