Chantal Thomas Gives Diet Coca-Cola a Steamy Valentine’s
Malika Renee Butss — January 31, 2014 — Art & Design
References: wwd & luxurytrump
While others are fretting over their Valentine’s Day attire, Diet Coca-Cola has a brand new look courtesy of designer Chantal Thomas.
Valentine's Day is the biggest date night of the year, and Chantal Thomas acknowledges it with a limited edition Diet Coca-Cola design that will have all the other soda’s popping their lids when it’s placed upon the shelves. The French lingerie designer gave the can a makeover exposing all its most sexy bits. The new Coca-Cola can now sports a heart-shaped black ribbon with Chantal Thomas Paris printed in pink on a silver lace background.
This sexy soda can is definitely the perfect beverage to be seen with on all on your dates.
Valentine's Day is the biggest date night of the year, and Chantal Thomas acknowledges it with a limited edition Diet Coca-Cola design that will have all the other soda’s popping their lids when it’s placed upon the shelves. The French lingerie designer gave the can a makeover exposing all its most sexy bits. The new Coca-Cola can now sports a heart-shaped black ribbon with Chantal Thomas Paris printed in pink on a silver lace background.
This sexy soda can is definitely the perfect beverage to be seen with on all on your dates.
Trend Themes
1. Seductive Soda Packaging - The redesign of Diet Coca-Cola by Chantal Thomas demonstrates the potential for seductive and eye-catching packaging in the beverage industry.
2. Limited Edition Collaborations - The partnership between a lingerie designer and a beverage company highlights the trend of limited edition collaborations, presenting opportunities for cross-industry partnerships.
3. Brand Personalization - Chantal Thomas's design showcases the demand for personalized branding, encouraging brands in various industries to explore ways to connect with consumers on a deeper level.
Industry Implications
1. Beverage - The seductive soda packaging trend presents an opportunity for beverage companies to enhance their brand image and attract consumers with visually appealing and unique packaging designs.
2. Fashion & Lifestyle - The collaboration between a lingerie designer and a beverage company demonstrates the potential for partnerships between fashion/lifestyle brands and other industries to create limited edition products and generate buzz.
3. Marketing & Advertising - The concept of brand personalization showcased in the Diet Coca-Cola redesign offers opportunities for marketing and advertising agencies to help brands create more personalized and appealing campaigns.
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