Rockstar

The Heineken Sub Allows People to Enjoy Draft Beers at Home

By: Lacey-Jane Walsh - Published: • References: the-sub & hiconsumption
The folks at Heineken have teamed up with the innovators responsible for the Krups coffee maker to bring draft beer to kitchen countertops. There’s nothing like an ice cold draft, and this convenient device allows Heineken fans to enjoy their drafts from home.

Not everyone has a beer fridge, and it can sometimes be hard to find room for beer bottles in crowded refrigerators. The Heineken Sub makes fridge space irrelevant (at least for Heineken fans). This machine can be easily reloaded with beer canisters (called Torps) which can be delivered straight to the consumer’s front door. Overall, it’s a solid investment for beer drinkers.

Heineken is always pushing creative limits, so it’s no surprise that they’ve found a way to bring the bar home to their fans. Stats for Convenient Countertop Beer Dispensers Trending: Older & Average
Traction: 2,999 clicks in 52 w
Interest: 1.3 minutes
Concept: Draft Beer
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: bluetooth beer boxes, beer-inspired kicks, and romantic song creation apps.