The discerning consumer will not be fooled by the casual appearance of Bienbebido Wine packaging. The bare glass bottles have been decorated with doodle-style images and text, yet there are easily observable indications that the contents should be taken seriously.
The Moruba studio worked with the Spanish grape-derived drink, so that its appearance would be approachable to an Asian consumer base. Hand-written typefaces in block letters mark the name of the beverage but it is the drawings of the farm animals that help the customer to buy the appropriate variety.
A cow, a pig, a chicken and an octopus are featured boldly on Bienbebido Wine packaging. They suggest that dishes of beef, pork, poultry and seafood are best served with those corresponding vinos.
Loosely Doodled Liquor Branding
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