This Creative Packaging for a New Kate Hudnott Spirit is Eclectic

By: Farida Helmy - Published: Feb 2, 2014 • References: taxistudio & designworklife
Drink all your sins away with this creative packaging for a spirit collection.

Designed for England-based drinks pioneer Kate Hudnott, this fabulous collection of creative packaging with its subtle yet stunning labels features the most sinful of sins -- the seven deadly sins.

This surprising choice for spirit packaging was a collaboration between illustrator Steven Noble and the creative wizards at Taxi Studio. Working together they wanted to conceptualize a packaging identity based on Kate's dark side using the universal seven deadly sins.

Eclectic and nautical-looking, the packaging identity is a mix of sharp lines and an almost romantic take on a life at sea with skulls, rotating globes, old-fashioned telescopes and a pig feasting on a big box of gold. Keeping the labels monochromatic, the ironic illustrations and the sin of choice on the bottle make each bottle unique. Stats for Nautical Sinful Spirit Packaging Trending: Older & Buzzing
Research: 14,673 clicks in 121 w
Interest: 4 minutes
Concept: Creative Packaging
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: groovy booze branding, crumpled paper bag packaging, and magenta beverage marketing.