Sporting Consumption

Utilizing the social aspect of sports, brands correlate drinking with pride

Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
SCORE: 4.6
Mild Top 6 Examples: 14,044 Total Clicks Jun 14 - Aug 14
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Ice Block Beer Packaging - Brazilian Beer Skol Delivers Ice Cold Beer to Russian World Cup Fans
SCORE: 6.1
V. Hot 5,922 Clicks Pub: Jul 3, 14
Ice Block Beer Packaging
Brazilian Beer Skol Delivers Ice Cold Beer to Russian World Cup Fans
It can be a bit of a shocker to be accustomed to chilly Russia and make the trip to sunny and warm Brazil for the 2014 World Cup, but drinking an ice cold beer sure helps. To show just how... [More]
Biting Bottle Openers - This Funny Bottle Opener is a Spoof on When Suarez Bites Chiellini
SCORE: 6.4
Hot 5,014 Clicks Pub: Jun 28, 14
Biting Bottle Openers
This Funny Bottle Opener is a Spoof on When Suarez Bites Chiellini
After the recent Italy vs. Uruguay match during the 2014 Brazil World Cup, Suarez bites Chiellini memes have been popping up all across the Internet and tons of brands have been taking advantage of... [More]
Kicky Beverage Cans - Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
SCORE: 5.2
Warm 1,435 Clicks Pub: Jun 19, 14
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
Around World Cup time, there are so many sports, fashion, food and alcohol brands that jump at the chance to produce special products and packacing, just as Jim Beam did with its limited World Cup... [More]
Sporty Soccer Beer Cans - Cruzcampo's World Cup Beer Cans Honor the Spanish National Football Team
SCORE: 3.8
Mild 951 Clicks Pub: Jul 3, 14
Sporty Soccer Beer Cans
Cruzcampo's World Cup Beer Cans Honor the Spanish National Football Team
These limited Cruzcampo World Cup beer cans were designed to celebrate the Spanish national football team during the 2014 FIFA World Cup in Brazil. The HD prints include the faces of the national... [More]
World Cup Cocktail Depictions - Digg.com Came Up with an Informative List of World Cup Beverages
SCORE: 2.6
Untested 386 Clicks Pub: Jun 19, 14
World Cup Cocktail Depictions
Digg.com Came Up with an Informative List of World Cup Beverages
There are hundreds of World Cup beverages being cheered with amongst fans from teams all over the world in Brazil right now. Writer Brian M. from Digg.com shed light on what some of those beverages... [More]
Interactive Wine Bottles - The Beso De Vino World Cup Wine Comes to Life with Augmented Reality
SCORE: 3.2
Untested 336 Clicks Pub: Jul 8, 14
Interactive Wine Bottles
The Beso De Vino World Cup Wine Comes to Life with Augmented Reality
In celebration of the 2014 FIFA World Cup, Imascono created a World Cup wine in a special augmented reality bottle. The Beso de Vino bottle from Grandes Vinos y ViƱedos features Antonio, an... [More]