TripAdvisor Makes Predictions for Wins Based on World Cup Hotel Stays

By: Laura McQuarrie - Published: Jul 8, 2014 • References: tripadvisor & adverblog
A huge part of being worthy of playing in the 2014 FIFA World Cup means that you have to put in the time for practice, but a good night's sleep is equally as important for star performance—so TripAdvisor asks: can games be swayed by which World Cup hotel a team stays at?

This clever marketing campaign takes reviews from the hotels teams have historically stayed in Brazil, using this as the basis for predictions on what team will come out on top.

The campaign states that it's a far better system for making World Cup predictions, poking fun at other psychic animals in a reference to Paul the Octopus, a sea creature who had remarkable accuracy predicting the World Cup in 2010. Stats for Soccer Hospitality Campaigns Trending: Older & Popular
Research: 5,443 clicks in 97 w
Interest: 1.4 minutes
Concept: "world Cup Hotel"
Related: 70 examples / 54 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: ice block beer packaging, canine superfan posters, and shaved portraiture haircuts.