The World Cup kits worn by players and fans are passionate displays for the sport, representing teams from around the world in just about every color imaginable—as do the World Cup kits in Fits Leo Maurice's 'Post Match' series, which are all made from cigarette boxes.
For the project, Maurice collected over 800 cigarette packs and turned them into enough jerseys to outfit a very small and very flat army. Although there was some cutting, ripping and manipulating involved to transform the rectangular boxes into more shirt-like forms, the central cigarette logos remain in the same place and serve as the team logos.
Ahead of this year's 2014 FIFA World Cup in Brazil, the Post Match series was shown in a London gallery.
Stats for Cigarette Carton Jerseys
Trending: Older & Buzzing
Research: 2,920 clicks in 100 w
Interest: 2.2 minutes
Concept: World Cup Kits
Related: 59 examples / 45 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: pocket-fitted football charts, sporty flight uniforms, and passionate sports tattoo ads.
Cigarette Carton Jerseys
More Stats +/-
Sporty Flight Uniforms
Pocket-Fitted Football Charts
Passionate Sports Tattoo Ads
Typographic World Cup Posters
Watchface Sports Scoreboards