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Brazilian Beer Skol Delivers Ice Cold Beer to Russian World Cup Fans

By: Laura McQuarrie - Published: • References: marketingmagazine & adsoftheworld
It can be a bit of a shocker to be accustomed to chilly Russia and make the trip to sunny and warm Brazil for the 2014 World Cup, but drinking an ice cold beer sure helps. To show just how hospitable Brazil can be, Skol, one of Brazil's leading beer brands created a unique six-pack that was totally made from ice. Rather than freezing the actual cans of beer, the container kept the drinks refreshingly cool. The chilled Skol beers from the special six-pack were handed out to Russian tourists who arrived in Cuiabá, known as one of the hottest capitals in Brazil.

The icy World Cup beer pack was designed for Skol by the F/Nazca Saatchi & Saatchi agency in Brazil. Stats for Ice Block Beer Packaging Trending: This Quarter & Popular
Traction: 3,721 clicks in 20 w
Interest: 1.6 minutes
Concept: "ice Cold Beer"
Related: 62 examples / 48 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: biting bottle openers, anti-soccer soda cans, and cultured beer glasses.