Beyond Visual

Technology that crosses senses adds appeal for consumers

Implications - Synesthesia, a talent once seen as a disability, is the ability to mentally cross senses. A step further, it has become an inspiration for innovation in the tech realm, as consumers seek more unique forms of entertainment. The appeal of being able to hear an image or smell a sound is not just a novelty, it's a means of using technology to break natural boundaries and ultimately, redefine communication.
SCORE: 6.5
Warm Top 4 Examples: 78,344 Total Clicks Jan 14 - Aug 14
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Consumer Insight Topics: TechMobileSocial Media
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