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Ecosia is an Expanding, Socially Conscious, Green Search Engine

By: Alyson Wyers - Published: • References: ecosia.org & fastcoexist
Would you be willing to forego Google in favor of a green search engine? Ecosia, a search engine committed to donating 80% of its income to a Brazilian tree planting program, is betting that you will. The German company is looking to expand into the United States and around the world, advertising its services with the tagline, the 'Green Google Alternative.'

The funds being donated come from eco advertising and click-throughs, which will support The Nature Conservancy. This is an essentially effortless way to get the information you are looking for while also saving the rain forest and making a difference. The difference will be tangible, as the green search engine will include a tree counter demonstrating the number of trees planted. Stats for Tree Planting Search Sites Trending: This Year & Popular
Traction: 1,970 clicks in 49 w
Interest: 0.5 minutes
Concept: Green Search Engine
Related: 57 examples / 44 photos
Segment: Neutral, 18-55+
Comparison Set: 21 similar articles, including: search engine board games, gigantic outdoor search engines, and hashtag-based search engines.