Meta-Marketing

Brands thrive for authenticity, making use of self-aware marketing tactics

Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appear "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
SCORE: 4.6
Mild Top 5 Examples: 4,947 Total Clicks Feb 14 - Dec 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingAutosCommercials
Nonsense-Spotting Apps - DDB Tribal Dusseldorf's Bingo App Points Out the BS in Advertising
SCORE: 4.8
Mild 2,165 Clicks Pub: Jul 11, 14
Nonsense-Spotting Apps
DDB Tribal Dusseldorf's Bingo App Points Out the BS in Advertising
The world of advertising can be a tricky one, but the DDB Tribal Düsseldorf agency wants to cut out “BS phrases” and nonsense advertising jargon with its AD BS Bingo app. The Case... [More]
Celebrity Parody Beer Ads - Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
SCORE: 4.7
Mild 1,236 Clicks Pub: Feb 3, 14
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
Oscar nominated actress Anna Kendrick stars in a Super Bowl ad for Newcastle Brown Ale. The catch is that it doesn’t count as a Super Bowl ad because each spot during the big game costs a... [More]
Hilariously Apologetic Commercials - The Arby's We Have Pepsi Campaign Admits the Company Messed Up
SCORE: 5
Mild 553 Clicks Pub: Dec 4, 14
Hilariously Apologetic Commercials
The Arby's We Have Pepsi Campaign Admits the Company Messed Up
There are those who try to skirt around a mistake and others who simply own up to it; Arby’s commendably fell into the latter category earlier this week when it released a clever campaign... [More]
Hilarious Slo-Mo Booze Ads - Seth & Riley's Garage Hard Lemonade Brands Itself as 'Genius, Kind Of'
SCORE: 3.6
Mild 630 Clicks Pub: Apr 25, 14
Hilarious Slo-Mo Booze Ads
Seth & Riley's Garage Hard Lemonade Brands Itself as 'Genius, Kind Of'
Seth & Riley’s Garage is a new brand of hard lemonade that’s calling itself “genius” in a series of ads, playing off the idea that great startups like Apple have come out... [More]
Car Sale Spoofs - Oak Lawn Toyota's Keys in a Box Parody Riffs Off of a SNL Classic
SCORE: 3.9
Untested 363 Clicks Pub: Nov 26, 14
Car Sale Spoofs
Oak Lawn Toyota's Keys in a Box Parody Riffs Off of a SNL Classic
Even though multiple years have passed since SNL debuted ‘Dick in a Box,’ it’s a skit that continues to be spoofed, as seen in the ‘Keys in a Box’ parody from Oak Lawn... [More]