The Welcome to Airbnb Campaign Features a Delightfully Handmade Miniature Set

By: Meghan Young - Dec 2, 2014
References: cirkus.co.nz & fastcocreate
The Welcome to Airbnb ad campaign is an adorably executed project that gives people a surreal experience into how the service works. Taking viewers on an epic journey in one single shot, the commercial is made possible thanks to the use of a handmade miniature set that the camera travels through. What makes it particularly special is the fact that it features actual listings found on the travel site.

Created by ad agency TBWA Singapore and New Zealand-based animation shop Cirkus, the Welcome to Airbnb campaign is full of delightful detail that will instill an excitement in people to take off on a spontaneous trip. As written on Cirkus' blog, the Welcome to Airbnb campaign is "whimsical, dreamlike, artistic and fantastic, just as traveling can be... We wanted this train ride film to be shot as one long take, with everything happening in-camera without the use of CG imagery."