DDB Tribal Dusseldorf's Bingo App Points Out the BS in Advertising

By: Laura McQuarrie - Published: Jul 11, 2014 • References: & designtaxi
The world of advertising can be a tricky one, but the DDB Tribal Düsseldorf agency wants to cut out "BS phrases" and nonsense advertising jargon with its AD BS Bingo app.

The Case Film Bullshit Bingo has you play as a "BS Spotter," hunting out big claims like "We has this idea that no one had ever thought of before" and "This is the most amazing campaign that was ever created on digital media." The whole thing is presented as fun and games, where you can earn badges and decorate your photos with silly advertising phrases.

The app is a humorous way to mock the ad industry in general and it empowers consumers to realize when they're being sold a load of garbage. Stats for Nonsense-Spotting Apps Trending: Older & Warm
Research: 2,121 clicks in 97 w
Interest: 1 minutes
Concept: DDB Tribal Dusseldorf
Related: 92 examples / 71 photos
Segment: Neutral, 12-35
Comparison Set: 34 similar articles, including: coffee cup gardens, glossy neon fashion ads, and eco educational cosmetics campaigns.