The 'Chocoholics' Campaign Presents Chocolate Milk as Beer and Wine

By: Leslie Chen - Published: Jan 30, 2014 • References: & adsoftheworld
Labeling oneself as a chocolate addict isn't far fetched for a lot of people, but these advertisements for 'Chocoholics' takes the idea of obsessing over the sugary snack to a whole new level.

Containing three different print ads, the Chocoholics campaign comes from Maritz in Porto Alegre in Brazil. Chocolate milk is usually associated with images of children being active and such, but this campaign goes for a more adult route, presenting the sweet drink in glasses meant for champagne, wine and beer. The chocolate milk as beer ad even features some foam at the top of the cup.

These Chocoholics ads look like they're trying to appeal to an older audience, and it seems to be working. Stats for Disguised Alcoholic Ads Trending: Older & Warm
Research: 2,450 clicks in 120 w
Interest: 1.4 minutes
Concept: Chocoholics
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: bathroom-set fashion ads, silly stuttering campaigns, and fantastical animal photoshopping.