As so hilariously pointed out in this ad for Schneider Beer, guys have to apologize a lot for simply behaving like guys.
The commercial for the Argentinian beer apologizes to all women for typical guy behavior like honking and catcalling from cars, not washing hands after going to the bathroom, opening beers like animals, playing way too much air guitar and just acting like savages in general. For the record, no one should ever have to apologize for playing too much air guitar, but forgiveness should always be sought for only buttoning half a shirt. The humor stems from the exaggerated reality of how ridiculous men act, especially in the company of attractive women. Hopefully women worldwide accept Schneider Beer's overall gender-based apology.
The ad for Schneider beer was put together by Ogilvy & Mather, an ad agency based out of Buenos Aires.
Stats for Apologetic Beer Ads
Trending: Older & Average
Research: 1,111 clicks in 171 w
Interest: > 3 minutes
Concept: Schneider Beer
Related: 70 examples / 54 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: action hero beer ads, instagram-like beer ads, and post-holiday beer ads.
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