Alcohol is one of those products that will always sell itself, but the trick is to make sure your particular brand stands out in a sea of competitors and since tons of people are on Facebook, Twitter, Instagram or elsewhere online, fun beer social media campaigns are a great way to catch the eyes of a young audience.
A lot of the time, beer is branded to go hand-in-hand with fun social activities which comes naturally to social media because of the interactivity it enables. With Twitter alone, some of these examples show that doing something as following an account, using a specific hashtag or tweeting at another user can reward social media users with interesting things like money, knit sweaters or best of all, beer.
Stats for 26 Social Media Beer Campaigns
Trending: Older & Buzzing
Research: 63,325 clicks in 101 w
Interest: 2.7 minutes
Concept: "beer Social Media"
Related: 156 examples / 120 photos
Segment: Neutral, 12-35
Comparison Set: 57 similar articles, including: instagram-like beer ads, spontaneous party campaigns, and digital detox beer campaigns.
26 Social Media Beer Campaigns
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By: Laura McQuarrie - Published: Jun 13, 2014