The Shiner Bock Campaign Focuses on Fun Everyday Moments

By: Meghan Young - Published: Oct 30, 2012 • References: mc-j & ibelieveinadv
The Shiner Bock campaign takes a candid approach to advertising. As though inspired by the popular social media app, Instagram, it relies on vintage-like photographs that capture everyday moments, which happen to all involve this particular beer brand. Whether it is launching into a lake at the cottage or enjoying the company of man's best friend, a bottle or can of Shiner Bock makes the moment even better.

Shot by photographer Nils Juul-Hansen, the Shiner Bock campaign was created by McGarrah Jessee, an ad agency based in Austin, Texas, United States. It was art directed by Michael Anderson and illustrated by Eric E. Cash while copywriter Derek Bishop came up with some slogan gems such as "'Like us' on the porch," and "Brewed for outdoor enthusiasts." Stats for Instagram-Like Beer Ads Trending: Older & Warm
Research: 9,907 clicks in 186 w
Interest: 2 minutes
Concept: Shiner Bock Campaign
Related: 38 examples / 29 photos
Segment: Males, 18-55+
Comparison Set: 14 similar articles, including: burned clock ads, mirrored self-kissing ads, and ill-fitting packaging ads.