This Miller Lite Commercial Uses Facebook and Twitter Images from Fans

By: Laura McQuarrie - Aug 20, 2014
References: millerlite & adweek
The 'Most Wonderful Time' Miller Lite commercial is set to a familiar Christmas jingle and tons of user-submitted photos that show off the best summer has to offer. The commercial is the result of the #ItsMillerTime campaign, which was rolled out earlier this year, asking for fans to submit summer photos that feature Miller Lite cans. As a result, nearly 180,000 photos were submitted and some of them even made the cut for this 30-second commercial.

One of the most dynamic shots includes one of a guy skydiving and a newlywed couple with beers in hand. At the end of the video, more of the fan-submitted photos are visible in a huge collage underneath the #ItsMillerTime tag.