This Miller Lite Commercial Uses Facebook and Twitter Images from Fans

By: Laura McQuarrie - Published: Aug 20, 2014 • References: millerlite & adweek
The 'Most Wonderful Time' Miller Lite commercial is set to a familiar Christmas jingle and tons of user-submitted photos that show off the best summer has to offer. The commercial is the result of the #ItsMillerTime campaign, which was rolled out earlier this year, asking for fans to submit summer photos that feature Miller Lite cans. As a result, nearly 180,000 photos were submitted and some of them even made the cut for this 30-second commercial.

One of the most dynamic shots includes one of a guy skydiving and a newlywed couple with beers in hand. At the end of the video, more of the fan-submitted photos are visible in a huge collage underneath the #ItsMillerTime tag. Stats for Fan Photo Beer Commercials Trending: Older & Warm
Research: 1,643 clicks in 92 w
Interest: > 3 minutes
Concept: Miller Lite Commercial
Related: 69 examples / 53 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: heartwarming companion beer ads, branded town advertising, and guerrilla marketing beer ads.