With its irreverent 'If We Made It' commercial for the Super Bowl, Newcastle Brown Ale proved that it had a wicked sense of humor when it comes to marketing—with a tagline that straight up states "No Bollocks," this brand is all about saying it like it is.
Now, Newcastle Brown Ale has introduced the 'Follow the Money' campaign, which will reward US residents 21 and over who follow them with a cheque for one whole dollar. The beer brand is all about transparency and with this new campaign, it legitimately asks: "Why should people endure the unsolicited marketing of other beer brands for free when they can endure Newcastle’s unsolicited marketing and get paid?"
Follow the Money will be going on until the end of June, or until the funds allotted to the campaign run out. Although it seems like a cheeky way to buy Twitter followers, Newcastle Brown Ale presents the campaign with enough humor to get away with it.
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Trending: Older & Buzzing
Research: 2,008 clicks in 102 w
Interest: 0.5 minutes
Concept: "newcastle Brown"
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: vintage coffee branding, 5 other ways you could spend four million dollars, and celebrity parody beer ads.
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