Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween

By: Laura McQuarrie - Nov 4, 2014
References: wychwood & prexamples
The Wheel of Misfortune ran as a campy Halloween-themed game show from British beer brand Hobgoblin as part of its Season of Mischief campaign. The game put a new spin on the Wheel of Fortune and over 2,000 people applied to be on the show—however, only a lucky four were chosen.

On October 31st, the game was livestreamed with a studio audience. Those who tuned in also had the chance to play along and tweet for the chance to win beer as well as other prizes. In total, over 9,000 people tuned in to watch the show live on Halloween. Since Hobgoblin calls itself the 'Unofficial Beer of Halloween,' this is a great way to provide fans with both tricks and treats.