Seth & Riley's Garage Hard Lemonade Brands Itself as 'Genius, Kind Of'

By: Laura McQuarrie - Published: Apr 25, 2014 • References: carlsberggroup & creativecriminals
Seth & Riley's Garage is a new brand of hard lemonade that's calling itself "genius" in a series of ads, playing off the idea that great startups like Apple have come out of a garage.

In the 'Kind of Genius Slow Motion. Kind of,' a man sits out front of his garage, watching as a girl lemon runs towards a boy dressed as a bottle of alcohol in slow motion. Although the pairing is pretty perfect, it's made even more so with ice, which is chucked at the couple. From there, things start to go downhill and the ad is definitely worth a watch for the twist at the end.

Other "genius, kind of" videos promoting the hard lemonade include the 'Kind of Genius Way to Fly' and 'Kind of Genius Way to Travel,' which are equally as funny. Stats for Hilarious Slo-Mo Booze Ads Trending: Older & Mild
Research: 619 clicks in 108 w
Interest: > 3 minutes
Concept: "hard Lemonade"
Related: 104 examples / 80 photos
Segment: Neutral, 12-35
Comparison Set: 38 similar articles, including: mythical soccer sniper ads, slow-motion headgear, and dramatized stunt fashion ads.