Rustic Relaxation

Consumers shift to prefer simplicity over opulence in retreats and day spas

Implications - While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before.
SCORE: 4.7
Warm Top 4 Examples: 46,132 Total Clicks Dec 13 - Aug 14
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Consumer Insight Topics: Art & DesignWorldArchitecture
Tranquil Eco Spa Hotels - The Hotel Endémico is All About Relaxing and Romance
SCORE: 7.2
Viral 34,809 Clicks Pub: Feb 4, 14
Tranquil Eco Spa Hotels
The Hotel Endémico is All About Relaxing and Romance
Treat yourself and a loved one to a trip for some romance, relaxation and tranquility at this rustic spa-like hotel. Nestled in the stunning wine region of Valle de Guadalupe in San Diego, Hotel... [More]
Tent-Like Pod Hotels - The Whitepod Eco-Luxury Hotel is Located in the Swiss Alps
SCORE: 4.6
Hot 6,481 Clicks Pub: May 1, 14
Tent-Like Pod Hotels
The Whitepod Eco-Luxury Hotel is Located in the Swiss Alps
Next time you’re thinking about going on a vacation, check out the Whitepod Eco-Luxury Hotel located in the Swiss Alps. Instead of going all-out on a glamorous retreat, this space offers a mix... [More]
Luxurious Cedar Spas - The Hudson Valley Sauna is Inspired by Traditional Finnish Spas
SCORE: 4.3
Mild 3,187 Clicks Pub: Dec 20, 13
Luxurious Cedar Spas
The Hudson Valley Sauna is Inspired by Traditional Finnish Spas
The Hudson Valley Spa was designed by New York based architect firm Andre Tchelistcheff Architects. He has managed to convert 90 acres of unused Hudson Valley estate land that features historical... [More]
Luxuriously Wild Safari Camps - Richard Branson Opens Up a Kenyan Retreat for the Rich and Famous
SCORE: 1.9
Mild 1,655 Clicks Pub: Apr 7, 14
Luxuriously Wild Safari Camps
Richard Branson Opens Up a Kenyan Retreat for the Rich and Famous
Tech mogul and overall venture specialist Sir Richard Branson brings his fortunes to the land of Kenya with these luxuriously wild safari camps. Dubbed the Mahali Mzuri, the safari camp is... [More]