Nunnery Couture

A push away from edginess sees fashion take a holy, conservative turn

Implications - Consumers are overstimulated when it comes to scandalous clothing choices, which has sparked a revolt; as subcultures like normcore rise, the idea of clothing suitable for church is entering the everyday. A consumer preference for antithetical branding -- on either end of the spectrum -- is pushing a pious nature to the front of the runway.
SCORE: 5.4
Hot Top 5 Examples: 97,158 Total Clicks Oct 13 - Aug 14
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Consumer Insight Topics: Pop CultureFashionMediaPhotography
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