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The Trans-former Men’s Uno Hong Kong Fashion Story is Avant-Garde

By: Jana Pijak - Published: • References: fuckingyoung.es & fuckingyoung.es
Top model Matthew Bell stars in the 'Trans-former' editorial that graces the latest issue of Men's Uno Hong Kong. Bell is captured by photographer Leslie Kee's lens and outfitted by visionary wardrobe stylist Declan Chan.

Curating a mix of unique pieces from the likes of Walter Van Beirendonck, Givenchy, and Vivienne Westwood, Chan dresses his model muse in vividly printed garments that are paired with sculptural headpieces and masked accessories.

Model Matthew pulls off a wide variety of disguises that transform his look from fresh-faced to virtually unrecognizable. Whether highlighting netted veil pieces or fitted face masks, the 'Trans-former' editorial for Men's Uno Hong Kong embraces daring menswear looks that disguise its subject while opposing a traditional menswear aesthetic. Stats for Conceptual Disguise Editorials Trending: This Quarter & Warm
Traction: 1,141 clicks in 17 w
Interest: 2.5 minutes
Concept: Trans-former
Related: 100 examples / 77 photos
Segment: Males, 18-55
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