Young Italian designers Elena Pignata and Luca Sciascia present disguised ensembles in their Hedi&Claim Spring/Summer 2015 lookbook. Taking inspiration from the Dada art movement and the legacy of baroness Elsa Von Freytag, the collection catalog disguises its models with face-concealing masks that are the season's most fashion-forward and creepy accessory.
Much like contemporary Dadaists, the creators of Hedi&Claim highlight the relationship between humor and extravagance in the world of fashion. This notion is a result of over-the-top fashions that utilize a great amount of creativity while offering little or no practicality.
The Hedi&Claim Spring/Summer 2015 lookbook merges the wearable with the conceptual, tying together looks with its repeated mask accessories that are made from a mix of colored fabrics and wood.
Stats for Conceptually Masked Catalogs
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Interest: 4 minutes
Concept: Summer 2015
Related: 113 examples / 87 photos
Segment: Males, 18-55
Comparison Set: 41 similar articles, including: conceptual disguise editorials, conceptual beauty looks, and custom upcycled couture.
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