Pinocchioism

Inanimate objects come to life to the delight of consumers

Implications - As technology advances and consumers attention spans shrink, it becomes harder to advertise without some level of novelty. Bringing inanimate objects to life through augmented reality provides this novelty while simultaneously adding a sense of fantasy to a consumer's (otherwise mundane) day.
SCORE: 6
Warm Top 6 Examples: 23,813 Total Clicks Feb 13 - Apr 15
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Consumer Insight Topics: TechMarketingRobotsUnique
Yeti Storybook Window Displays - The Saks Fifth Avenue Holiday Window is an Interactive Experience
SCORE: 6.6
Hot 11,912 Clicks Pub: Dec 16, 13
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
This year, the Saks Fifth Avenue holiday window stars an arctic, but unusual character for Christmas — a yeti. The festive decorations were unveiled on November 25 with a dramatic light show and a... [More]
Android Shop Assistants - Shop Robot Aiko Chihira Helps Customers at Mitsukoshi
SCORE: 6.6
Warm 2,343 Clicks Pub: Apr 16, 15
Android Shop Assistants
Shop Robot Aiko Chihira Helps Customers at Mitsukoshi
By now many consumers would consider digital maps and smartphone apps essential to the shopping experience, but Japan is making interaction seem more human again with the help of an android called... [More]
Virtual Reality Sneaker Apps - Lacoste's LCST App Shows Off Its New Line with Augmented Reality
SCORE: 6
Warm 4,791 Clicks Pub: Aug 15, 14
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
A new feature on the LCST Lacoste app now lets the fashion and tech-savvy shoppers preview styles from the LCST line. When shoppers have their phones in hand in-store, they’re able to step on... [More]
Virtual Customer Service Reps - This Artificial Intelligence Customer Service Tracks Emotions
SCORE: 5.7
Warm 1,838 Clicks Pub: Nov 18, 14
Virtual Customer Service Reps
This Artificial Intelligence Customer Service Tracks Emotions
This artificial intelligence customer service tool reads emotions to better respond to customer demands. IPsoft’s Amelia is an AI agent that detects human moods. Amelia is able to read the... [More]
Simulated Shop Assistants - Clarins Promotes the Alien Eau Extraordinaire with a Virtual Assistant
SCORE: 4.4
Mild 1,471 Clicks Pub: Jun 3, 14
Simulated Shop Assistants
Clarins Promotes the Alien Eau Extraordinaire with a Virtual Assistant
As Clarins gears up to promote its latest opulent fragrance Alien Eau Extraordinaire, the cosmetics brand offered customers the chance to interact with simulated shopping assistants. Clarins teamed... [More]
Movement-Mimicking Mannequins - The United Arrows Marionettebots Attract Customers Through Motion
SCORE: 4.2
Mild 1,458 Clicks Pub: Feb 15, 13
Movement-Mimicking Mannequins
The United Arrows Marionettebots Attract Customers Through Motion
The United Arrows Marionettebots combines a traditional mannequin with the movement capabilities of a robot. Used as a unique window display, these hi-tech mannequins may seem gimmicky at first, but... [More]