The Saks Fifth Avenue Light Show Gets Shoppers in a Festive Mood

When it comes to pairing technology with advertising, Saks Fifth Avenue is pulling out all the stops with their projected display.

Seen in the featured video, Saks Fifth Avenue will be showing the 3D show at its flagship store in New York through January 6. The huge fashion house has used special effects shows to further the allure of their already established brand. The snowflake show also adds to the festivities this time of year.