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Winning men over with merchandizing can require different methods to those used on women and BARB fragrance packaging demonstrates this difference. While an organic image will often appeal to the female consumer, the rougher approach employed in this case tends to exude more masculinity.

Sergei Anenko, Roma Lazarev, Elena Khoroshiltseva, Alexander Romanov and Anton Habarov collaborated on this perfume packaging concept. You will not find a tag, a label or even any text or a logo on this cologne bottle, for its form communicates a distinctive identity. A jagged rock was used as the shape of the vessel, containing a bored chamber for the storage of the earthy, robust and rather manly scent inside.