Spa Specificity

As consumers look to optimize relaxation, the spa experience gets ultra-customized

Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences.
SCORE: 4.3
Mild Top 5 Examples: 19,365 Total Clicks Nov 13 - Aug 14
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Consumer Insight Topics: WorldLifestyleHip HotelsTravelHealth
Luxurious Super Train Spas - Japan's Bullet Trains Will Now Feature Hot Foot Baths
SCORE: 7
V. Hot 9,830 Clicks Pub: Mar 9, 14
Luxurious Super Train Spas
Japan's Bullet Trains Will Now Feature Hot Foot Baths
The Japanese bullet trains are going to become even more luxurious than they already are. The trains will be getting two long warm bathtubs for users travelling on a certain line. People know the... [More]
Caviar Spa Treatments - The New Spa Treatment at the Four Seasons Hotel is Replenishing
SCORE: 6
Warm 3,489 Clicks Pub: Mar 18, 14
Caviar Spa Treatments
The New Spa Treatment at the Four Seasons Hotel is Replenishing
Why not pamper yourself this weekend and get yourself spring-ready with a much-needed spa day at the Four Seasons Hotel? With award-winning spas all over the world, the Four Seasons Spa and its... [More]
Natural Cosmetic Spas - LUSH Cosmetics is Introducing two LUSH Spa locations to North America
SCORE: 5.2
Warm 4,393 Clicks Pub: Nov 28, 13
Natural Cosmetic Spas
LUSH Cosmetics is Introducing two LUSH Spa locations to North America
Two of the very first North American LUSH Spa locations will soon open up in New York City and Philadelphia. LUSH cosmetics is already known for its sweet-smelling retail stores and now it is... [More]
Cultural Luxury Spas - The Marriott Quan Spa in New Delhi Brings Culture to your Spa Experience
SCORE: 1.1
Untested 1,232 Clicks Pub: Apr 4, 14
Cultural Luxury Spas
The Marriott Quan Spa in New Delhi Brings Culture to your Spa Experience
The Marriott Quan Spa in the New Delhi offers a culture relaxing experience. The interior of the spa is a cross between cultural India and a modern spa that feels like you are in a museum. With... [More]
Tailored Spa Services - The 'Spa by JW' Marriott Hotel and Spa Experience Suits Individual Needs
SCORE: 1.5
Untested 421 Clicks Pub: Jul 26, 14
Tailored Spa Services
The 'Spa by JW' Marriott Hotel and Spa Experience Suits Individual Needs
JW Marriott Hotel and Spa just announced ‘Spa by JW,’ a new spa experience that’s designed to be invigorating and packed full of benefits because you choose the services you want... [More]