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Soccer-Themed Controllers

Sony is Offering Customized Playstation Controllers Before FIFA 2014

— May 14, 2014 — Tech
It's just a little bit less than a month until the 2014 World Cup kicks off in Brazil and this year, Sony is leveraging itself as one of the six official FIFA Partners by offering free Playstation controller customizations to fans.

In three UK cities, Sony will be setting up stations where soccer fans can visit and get their PS3 and PS4 DualShock controllers made over by a graffiti artist with player names, numbers or team colors. These stations will be set up ahead of the games in big public spaces in Birmingham, Manchester and London throughout May and June. As well as getting some totally free decals for your controller, Sony will also be hosting challenges to reward gamers with even more personalized controllers.
Trend Themes
1. Customized Gaming Accessories - Disruptive innovation opportunity: Companies can offer customizations for gaming accessories to enhance the gaming experience and cater to individual preferences.
2. Experiential Marketing - Disruptive innovation opportunity: Brands can create interactive stations or events where consumers can engage with their products and services in a unique and memorable way.
3. Collaborations Between Gaming and Sports Brands - Disruptive innovation opportunity: Gaming and sports brands can collaborate to create limited edition products or experiences that appeal to their shared fan base.
Industry Implications
1. Gaming Accessories - Disruptive innovation opportunity: Gaming accessory manufacturers can offer customization options to differentiate themselves in the market and attract consumers looking for personalized products.
2. Marketing and Advertising - Disruptive innovation opportunity: Marketing and advertising agencies can create experiential campaigns that engage consumers and leave a lasting impression.
3. Sports Merchandise - Disruptive innovation opportunity: Sports merchandise companies can explore partnerships with gaming brands to create unique and collectible products for fans.
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