It's practically impossible to not get excited about a World Cup being held in Brazil, but even people not interested in soccer will surely be excited by this ESPN World Cup ad.
The ad, titled 'The World Cup Comes Home', hones in on the idea that the World Cup is 'coming home' to the country passionate about soccer like no other. The ad points out that while soccer may not have been born in Brazil, it 'lives' there.
One of the ad's introductory scenes depicts a young boy holding a soccer ball and enjoying his elevated view of the mountains and beaches of Rio. The ad also shows clips of several star players celebrating, and intersperses the obligatory shots of bikini-clad Brazilian beach beauties among other typically Brazilian scenes.
This ESPN World Cup ad is set to vibrant samba music of course, and does a great job hyping viewers up for the World Cup.
Photo Credit: Bleacher Report
Stats for Thrilling World Cup Ads
Trending: Older & Mild
Research: 342 clicks in 105 w
Interest: > 3 minutes
Concept: ESPN World Cup Ad
Related: 87 examples / 67 photos
Segment: Neutral, 12-55+
Comparison Set: 32 similar articles, including: amputee soccer player ads, brash beer ads, and luxury hotel soccer campaigns.
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