This Budweiser World Cup Ad Highlights Fans' Passion for the Sport

By: Rahul Kalvapalle - Published: May 21, 2014 • References: youtube & broadwayworld
This Budweiser World Cup ad, titled 'Celebrate As One', is the beer brand's marquee ad for soccer's showpiece tournament. Budweiser is the official beer sponsor of the tournament, and this ad -- part of Budweiser's 'Rise As One' campaign -- aims to convey the brand's excitement and enthusiasm to celebrate the World Cup with fans.

Unlike other World Cup ads which highlight the presence of household-name star players and the most prestigious national teams, the Budweiser World Cup ad does away with national jersey and flag colors altogether. The ad focuses on highlighting the passion that unites soccer fans around the world, including those whose countries may not participate in the World Cup.

The ad is shot in black-and-white, and does a great job capturing the emotion and celebration associated with the world's most popular sport and its most prestigious tournament. Stats for Fervent World Cup Ads Trending: Older & Mild
Research: 200 clicks in 104 w
Interest: > 3 minutes
Concept: Budweiser World Cup
Related: 88 examples / 68 photos
Segment: Neutral, 18-55+
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