Coca-Cola Released a Line of Premium Milk Beverages with Extra Benefits

By: Winnie Lôla - Feb 12, 2015
References: fairlife & marketingmag
Those loyal to the Coca-Cola brand can now enjoy a collection of premium milk. The collection, called Fairlife, are being marketed as highly nutritious and sustainable. The brand is quick to promote that each bottle only contains five ingredients -- vitamins, water, protein, lactose and fat -- that are combined in a way that makes them much lower in sugar, heavier in protein and lactose-free.

The premium milk drink is available in four different flavors: reduced fat, chocolate reduced fat, fat-free and ultra-filtered.

In accordance with nowadays trends it seems like the perfect product - and by the way I’m in! According to Market Magazine, The product is a result of a partnership between Coca-cola and co-operative Select Milk Producers, and will be targeted "more broadly to women who are the 'gatekeepers' for their families’ nutritional needs."