Cultured Convenience

Exotic dishes get a convenient reformatting for the North American market

Implications - As consumer palates evolve to prefer exotic flavors, the introduction of ready-made, microwaveable meals is making international cuisine accessible for all. This convenience-focused reformatting of traditional foods is augmenting consumers to expect exoticism and variety across a breadth of industries.
SCORE: 4.8
Mild Top 4 Examples: 4,633 Total Clicks May 14 - Sep 15
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Consumer Insight Topics: LifestyleFood
Prepared Cuisine Companies - Saffron Road Foods is the Largest Producer of Halal Foods in the US
SCORE: 5.9
Warm 2,209 Clicks Pub: May 4, 14
Prepared Cuisine Companies
Saffron Road Foods is the Largest Producer of Halal Foods in the US
When you take just one look at Saffron Road Foods, you get the sense that it’ll take off. As a prepared foods company, it embraces a cosmopolitan ethos and a global community-oriented approach... [More]
Butter Chicken Chips - These Indian-Inspired Chips are a Possible New Lay's Canada Flavor
SCORE: 6.1
Warm 761 Clicks Pub: Sep 4, 15
Butter Chicken Chips
These Indian-Inspired Chips are a Possible New Lay's Canada Flavor
One of the finalists in the running for the Lay’s Canada ‘Do Us a Flavour’ contest is Butter Chicken, suggested by Darryl Francispillai, who took inspiration from his own South... [More]
Microwaveable Indian Flatbread - Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home
SCORE: 3.4
Mild 1,162 Clicks Pub: Aug 8, 14
Microwaveable Indian Flatbread
Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home
UK-based Kepak Convenience Foods has launched the Rustlers Hot Naans range of microwaveable snacks. The range comprises Rustlers Tikka Chicken and Rustlers Jalfrezi Chicken varieties. Both products... [More]
Calorie-Cutting Microwaveable Meals - Michelina's Lean Gourmet Meals are Nutritious
SCORE: 1.8
Untested 501 Clicks Pub: Aug 8, 14
Calorie-Cutting Microwaveable Meals
Michelina's Lean Gourmet Meals are Nutritious
Michelina’s Lean Gourmet Meals are a line of quick-fix microwaveable meals that are perfect for those who want to pack on the flavor without packing on the calories. These fast and delicious... [More]