This Milk Carton Packaging Takes Inspiration from Granny's Crafts

By: Laura McQuarrie - Jan 20, 2015
References: saturn-milk.ru & packagingoftheworld
With a brand named Babuliny Producty, (Grandmother’s Products) it seems natural that the Brandexpert Island Of Freedom creative agency would take inspiration from the handcrafts that a maternal figure might do when developing milk carton packaging.

The packaging for the milk and dairy brand's products is printed so that each items appears to be wrapped up by an item that's been lovingly crafted by hand. Branded in colorways that are green, orange and purple, this makes it easy to tell the different fat contents apart from one another in a way that's easy to remember. Although each package doesn't have a unique crochet print on it, there is a mock hand-stitched detail on the front of the cartons to stress the details, quality and care.