As one of the official sponsors for the upcoming FIFA 2014 World Cup in Brazil, Listerine is making its ties to the game known. Although it seems like a bit of a stretch between mouthwash and soccer, this ad by JWT London manages to bridge the gap fairly well.
The World Cup ad amps up the excitement of the games and points out that cheering, eating, kissing good luck charms and blowing into noise-makers can cause a lot of germ buildup, which makes the games an even better place than usual to start being more mindful of your oral hygiene.
A swish of the blue Listerine is animated to look powerful enough to rinse out an entire stadium, which should give germophobes some peace of mind.
Stats for Immaculate World Cup Ads
Trending: Older & Average
Research: 340 clicks in 104 w
Interest: > 3 minutes
Related: 81 examples / 62 photos
Segment: Males, 18-35
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