Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Drinking Ideas in May

From Low-Calorie Spiked Seltzers to Hybrid Kombucha Cocktails

— May 25, 2019 — Lifestyle
With beer consumption waning among millennials, the May 2019 drinking trends reveal that alcohol brands are looking for innovative new ways to cater to a generation of drinkers who are putting health and wellness first.

Despite the craft beer boom, many millennials seem to prefer wine or liquor. As a result, there has been an increasing number of hybrid, beer-like beverages hitting the market. For instance, spiked seltzers like the new Pacer Low Proof Seltzer lineup and the new Cape Line canned sparkling cocktails from MillerCoors, offer millennials a lighter alternative to beer. Another example highlighted by the May 2019 drinking trends is hybrid beers such as Bud Light Lemon Tea, which offers a new take on classic beer brands like Bud Light.
6.8
Score
Popularity
Activity
Freshness
100
Smooth Apple-Flavored Bourbons
Smooth Apple-Flavored Bourbons
Evan Williams Apple Has a Crisp, Refreshing Flavor Profile
<
99
Small-Batch Raspberry Gins
Small-Batch Raspberry Gins
The Caorunn Scottish Raspberry Spirit is Crisp and Fruity
<
98
Yuzu-Flavored Vodka Spirits
Yuzu-Flavored Vodka Spirits
EFFEN Vodka's Yuzu Citrus Vodka Blends Grapefruit, Yuzu and Herbs
<
97
Hoppy Gin Spirits
Hoppy Gin Spirits
Hayman’s True English Hopped Gin Features 10 Botanicals & Goldings Hops
<
96
Cold Brew-Infused Vodkas
Cold Brew-Infused Vodkas
SKYY Infusions' Cold Brew Coffee Vodka Taps Into a Popular Coffee Drink
<
95
Nostalgic Blended S'mores Drinks
Nostalgic Blended S'mores Drinks
The Starbucks S'mores Frappuccino is Arriving on April 30th
<
94
Summery Mulberry-Infused Gins
Summery Mulberry-Infused Gins
Daffy’s Mulberry Gin is Distilled Using a Copper Pot Still
<
93
Performance-Boosting Beet Juices
Performance-Boosting Beet Juices
Juice Performer's Beverages Support Increased Stamina & Strength
<
92
Community-Minded Bourbon Whiskeys
Community-Minded Bourbon Whiskeys
Key West Bourbon Whiskey Gives Back After Hurricane Irma
<
91
Intensely Flavored Pale Ales
Intensely Flavored Pale Ales
Lagunitas' New Hop Stoopid Ale Offers a Smooth and Clean Hop Taste
<
90
Climate-Resilient Coffees
Climate-Resilient Coffees
Starmaya is a Highly Adaptable, "Future-Friendly" Kind of Coffee
<
89
Branded Easter Cocktails
Branded Easter Cocktails
Diageo's Seasonal Cocktail List Includes Bourbon, Scotch and Rum Recipes
<
88
Ecuadorian Chocolate Teas
Ecuadorian Chocolate Teas
Chocuador by David's Tea Helps to Provide Clean Water to Communities
<
87
Coffee-Soaked Cake Drinks
Coffee-Soaked Cake Drinks
Starbucks' Tiramisu Frappuccino Integrates Rich Textures
<
86
Dessert-Themed Margaritas
Dessert-Themed Margaritas
The Polynesian Village Resort is Offering a Lime Dole Whip Margarita
<
85
Alcohol-Free Punch Cocktails
Alcohol-Free Punch Cocktails
The New Punchy Punch Cocktails Come in 0% and 4% ABV Options
<
84
Songstress-Approved Tequilas
Songstress-Approved Tequilas
Próspero Tequila is Supported by Singer Rita Ora
<
83
Versatile Tea-Infused Gins
Versatile Tea-Infused Gins
The Corgi Earl Grey Gin Can be Sipped on its Own or Used in Cocktails
<
82
Collaborative Cinematic Wines
Collaborative Cinematic Wines
Nocking Point Wines Created Wednesday Rosé with Jonathan Bennett
<
81
Edible Straw Margaritas
Edible Straw Margaritas
Applebee's $1 STRAWBERRY DOLLARITA Features a Twizzlers Straw
<
80
Australian Gin Spirits
Australian Gin Spirits
Kangaroo Island Spirits Created a Gin Distilled with Australian Juniper
<
79
Hoppy Alcohol-Free Lagers
Hoppy Alcohol-Free Lagers
Brooklyn Brewery Special Effects Contains Just 0.4% ABV
<
78
Premixed Pickle Brand Cocktails
Premixed Pickle Brand Cocktails
The McClure's Ready-To-Drink Bloody Mary Cocktail is Decadent
<
77
Dealcoholized Wheat Beers
Dealcoholized Wheat Beers
Krombacher's Non-Alcoholic Wheat Beer is Flavorful and Aromatic
<
76
Honey-Focused Bars
Honey-Focused Bars
Gosnells' Bar and Tasting Room Pairs Mead with British Gastronomy
<
75
Refreshing Summer-Ready Spirits
Refreshing Summer-Ready Spirits
Bacardi Lime Boasts Bright Citrus Notes and a Zesty Aroma
<
74
Stress-Relieving Shot Beverages
Stress-Relieving Shot Beverages
Nerv Shots are Health-Centric Drinks Designed to be On-The-Go
<
73
Floral Zero-ABV Spirits
Floral Zero-ABV Spirits
Fluère is a Distilled Non-Alcoholic Spirit Made with Fine Botanicals
<
72
Flavor-Focused Coffee Sets
Flavor-Focused Coffee Sets
East Pole Coffee's Super Special Coffee Comes in Washed & Natural Types
<
71
Photo-Worthy Pitaya Smoothies
Photo-Worthy Pitaya Smoothies
Smoothie King Launched an All-Pink Trio of Dragon Fruit Smoothies
<
70
Waste-Reducing Smoothie Mixes
Waste-Reducing Smoothie Mixes
Takay Foods' Ready-to-Blend Mixes Make High-Protein Treats & Drinks
<
69
Tangy Fruit-Flavored Lemonades
Tangy Fruit-Flavored Lemonades
Snapple is Adding Three New Lemonade Flavors to Its Drink Lineup
<
68
Tea-Flavored Alcohol-Free Shandies
Tea-Flavored Alcohol-Free Shandies
The Earl Grey Pale Shandy is a Zesty Non-Alcoholic Drink
<
67
Peppery Summer Ales
Peppery Summer Ales
The Sam Adams Summer Ale Boasts Earthy, Citrus and Spicy Notes
<
66
CBD-Infused Coffee Elixirs
CBD-Infused Coffee Elixirs
Stumptown Coffee Roasters Created a CBD Cold Brew Elixir for 420
<
65
Cocktail-Specific Espresso Capsules
Cocktail-Specific Espresso Capsules
Colonna's Bartender Series Pairs Well with Alcohol
<
64
Galactic Slushie Drinks
Galactic Slushie Drinks
Dunkin' is Introducing New Cosmic Coolattas for a Moon Landing Anniversary
<
63
Multi-Serve QSR Coffee Drinks
Multi-Serve QSR Coffee Drinks
The Prepackaged 40-Ounce McCafe Frappes Come in Caramel and Mocha
<
62
Eco Aluminum-Saving Cider Cans
Eco Aluminum-Saving Cider Cans
The New Thatchers Cider Cans Have a Reduced Weight
<
61
Grasshopper Excretion Bourbons
Grasshopper Excretion Bourbons
The Lait de Romalea Bourbon is Part of the House of Tamworth Series
<
60
Juice-Infused Colas
Juice-Infused Colas
Pepsi's Newest Flavors Combine Soda and Fruit Juice
<
59
Branded Festive Cocktails
Branded Festive Cocktails
These Don Julio Cinco de Mayo Cocktails Feature Artisan Ingredients
<
58
Beer-Wine Hybrids
Beer-Wine Hybrids
Magic Hat's DuVine is a Millennial-Targeted Grape Ale with 51% Beer & 49% Wine
<
57
Quadruple-Aged Whisky Spirits
Quadruple-Aged Whisky Spirits
DEWAR'S DOUBLE DOUBLE Undergoes a Four-Step Aging Process
<
56
CBD-Infused Bloody Mary Mixes
CBD-Infused Bloody Mary Mixes
Top Shelf's Cannabis Jalapeno Bloody Mary Mix Minimizes Hangovers
<
55
Balanced Premium Energy Beverages
Balanced Premium Energy Beverages
UPTIME Energy Introduces New Flavors for the Summer Season
<
54
Vinegar-Based Non-Alcoholic Mixers
Vinegar-Based Non-Alcoholic Mixers
Som's Non-Alcoholic Cane Vinegar Cordial Boasts Bold Flavors
<
53
Ice Cream Cake Beers
Ice Cream Cake Beers
The New Cookie Puss Milkshake IPA is Inspired by the Famous Carvel Cake
<
52
Whole Coconut Beverages
Whole Coconut Beverages
Kokomio's Drinks Feature Coconut Water, Pulp & Functional Benefits
<
51
Empowering Canned Rosés
Empowering Canned Rosés
Female-Founded 'Bev' Challenges the Male-Dominated Alcohol Industry
<
50
Relaxing Hemp Shots
Relaxing Hemp Shots
DrinkTru's TruBreeze +Hemp Supports Natural Relief and Relaxation
<
49
Keto Drink Mixes
Keto Drink Mixes
Ketologie's Ketones + Probiotics Powder Combines with Water to Create a Drink
<
48
Subzero Spirit Contest Packaging
Subzero Spirit Contest Packaging
The Jägermeister Ice Cold Promotional Pack Requires Freezing
<
47
Fruit Fusion Beverages
Fruit Fusion Beverages
'Cosmopolitan Diva' is a Fruit-Infused Sparkling Non-Alcoholic Drink
<
46
Zesty Non-Alcoholic Beverages
Zesty Non-Alcoholic Beverages
Slange Var is a Non-Alcoholic Drink Made with Ginger, Limes & Honey
<
45
Refreshing Citrus Tea Beers
Refreshing Citrus Tea Beers
Bud Light Lemon Tea is Brewed with Zesty Lemon Peels
<
44
Balancing Superfood Mixers
Balancing Superfood Mixers
DRGN's Smart Mixer Targets Health-Conscious Millennials
<
43
ABV-Adjusted Beers
ABV-Adjusted Beers
Pabst Blue Ribbon Beer is Now Available in PBR Non-Alcoholic & PBR Extra
<
42
Sporty Sparkling Coconut Water
Sporty Sparkling Coconut Water
Light & Refreshing 'Toniq' is Challenging the Sports Drink Category
<
41
Decadent Low-Sugar Elixirs
Decadent Low-Sugar Elixirs
REBBL's New Herb-Powered Beverages Contain Four Grams of Sugar or Less
<
40
Moon Landing-Honoring Lagers
Moon Landing-Honoring Lagers
The Budweiser Discovery Reserve American Red Lager is Limited-Edition
<
39
Caffeinated Cola Drinks
Caffeinated Cola Drinks
Coca-Cola Coffee Has More Caffeine Than Soda & Less Than a Cup of Coffee
<
38
Brewed Bagel Beers
Brewed Bagel Beers
Folksbier & Black Seed Bagels Collaborated on 'Black Seed Glow Up'
<
37
Mexican-American Craft Beers
Mexican-American Craft Beers
Four Corners Brewing Co. is Launching El Chingón IPA & El Grito Lager
<
36
Drinkable Oat-Based Yogurts
Drinkable Oat-Based Yogurts
Oatly's 'Oatgurt' is a Nourishing, Plant-Based Alternative to Yogurt
<
35
Elevated Fruity Mineral Waters
Elevated Fruity Mineral Waters
S.Pellegrino Essenza is an Elegant, Refreshing Wine Alternative
<
34
Spirit-Specific Cocktail Mixers
Spirit-Specific Cocktail Mixers
The 'Sekforde' Spirit Mixers Uniquely Enhance Alcohol Flavors
<
33
Limited-Edition Summertime Vodkas
Limited-Edition Summertime Vodkas
The Ciroc Summer Watermelon is Made Using Fine French Grapes
<
32
Nitrogen-Infused Canned Cocktails
Nitrogen-Infused Canned Cocktails
The Funkin Nitro Cocktails Can be Easily Brought Anywhere
<
31
Fruit-Infused Canned Spritzers
Fruit-Infused Canned Spritzers
Barefoot Wine's New Canned Spritzers are Perfect for Summer
<
30
Sugar-Free CBD Drinks
Sugar-Free CBD Drinks
good hemp's Vegan Beverages Contain CBD, Prebiotic Fiber and No Sugar
<
29
High-End Alcohol Alternative Refreshments
High-End Alcohol Alternative Refreshments
The New Shloer Spritzed and Pressed Drinks are Tasty
<
28
Gamer-Targeted Energy Drinks
Gamer-Targeted Energy Drinks
Red Bull's Cans of Energy Drinks Feature Images of the Gamer Ninja
<
27
Mess-Free Drinkable Yogurts
Mess-Free Drinkable Yogurts
Petits Filous' Yogurt in a Bottle Comes with a Sports Cap
<
26
Spiked Kombucha Cocktails
Spiked Kombucha Cocktails
Willie's Superbrew is a Spiked Seltzer, Kombucha, and Cider All in One
<
25
Exotic Travel Retail Gins
Exotic Travel Retail Gins
The Eden Mill Passionfruit & Coconut Gin is a World Duty Free Exclusive
<
24
Health-Focused Sparkling Waters
Health-Focused Sparkling Waters
The Aqua Libra Cucumber, Mint & Lime Sparkling Water is Tasty
<
23
Rosé-Inspired Vodkas
Rosé-Inspired Vodkas
EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine
<
22
Probiotic-Packed Teas
Probiotic-Packed Teas
Daily Cultures' Tea for Gut Health Contains Beneficial Bacteria
<
21
Personalized Frozen Wines
Personalized Frozen Wines
Cupcake Vineyards is Sharing 'The Frozie' Featuring Selfies at Coachella
<
20
Barista-Friendly Milk Alternatives
Barista-Friendly Milk Alternatives
Ripple's Barista-Style Plant-Based Milk Creates Foam & Froth
<
19
Superfood Matcha Lattes
Superfood Matcha Lattes
'Matcha Instafuel' Blends Green Tea Powder and a Superfood Creamer
<
18
Countryside-Inspired Gin Spirits
Countryside-Inspired Gin Spirits
Bombay Sapphire English Estate Introduces Three New Botanicals
<
17
Street Party-Inspired Malt Beverages
Street Party-Inspired Malt Beverages
Smirnoff Ice's Limited-Edition Range Celebrates Latin America
<
16
Ready-to-Drink Protein Lattes
Ready-to-Drink Protein Lattes
A 12-Ounce Rockin' Protein Energy Bottle Shares 30 Grams of Protein
<
15
Sophisticated Soda Waters
Sophisticated Soda Waters
Dr. Priestley’s Fizzy Water Pays Tribute to the Inventor of Soda Water
<
14
Adaptogenic Mushroom Shots
Adaptogenic Mushroom Shots
Four Sigmatic's Focus Shot is Powered by Lion's Mane Mushrooms
<
13
Low-Calorie Seltzer Cocktails
Low-Calorie Seltzer Cocktails
The Pacer Low Proof Seltzers Contain an ABV of 2%
<
12
Honey-Sweetened CBD Beverages
Honey-Sweetened CBD Beverages
Sparkling 'Cloud Water' Comes in Flavors Like Blood Orange & Coconut
<
11
Edible Superfood Serums
Edible Superfood Serums
Four Sigmatic's Skincare Serum Can Be Used Topically and Internally
<
10
Adaptogenic Crystal Elixirs
Adaptogenic Crystal Elixirs
Rock Grace's Non-Alcoholic Drink is Infused with Herbs & Botanicals
<
9
Guilt-Free Canned Cocktails
Guilt-Free Canned Cocktails
The New Cape Line Canned Sparkling Cocktails are Refreshing
<
8
Plant-Based Boomer Beverages
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
<
7
Functional Supplement Shots
Functional Supplement Shots
DrinkTru Offers Easy-to-Consume Aids for Focus, Sleep, Energy & More
<
6
Flavor-Forward Cold Coffees
Flavor-Forward Cold Coffees
Elemental Beverage Company's Snapchill Enhances Cold Coffee
<
5
Fruity Infused Spirit Drinks
Fruity Infused Spirit Drinks
Smirnoff Infusions Come in Two Artisan-Inspired Flavors
<
4
Free-From Performance Beverages
Free-From Performance Beverages
'Adrenaline Shoc' is a Smart Energy Drink for Active Individuals
<
3
Carbonated Tea Beverages
Carbonated Tea Beverages
Minna Makes an Alternative to Sparkling Water That's "Kind of Like Tea"
<
2
Brain-Boosting Beverages
Brain-Boosting Beverages
EBOOST's Super Fuel is Packed with Vitamins, Minerals & Nootropics
<
1
Youthful Lifestyle Teas
Youthful Lifestyle Teas
OFFBLAK Targets Millennials and Gen Z with Its Modern Tea Brand
<