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Songstress-Approved Tequilas

Próspero Tequila is Supported by Singer Rita Ora

— April 10, 2019 — Lifestyle
Próspero Tequila is a premium spirit that's produced in Jalisco, Mexico at the Don Roberto Distillery by Stella Anguiano that is sure to entice fans of the libation looking to try the latest offerings.

The tequila will be available in three options including Blanco, Resposado and Añujo, and are all characterized by a high-quality profile that is smooth and perfect for sipping or a favored cocktail. The tequila is backed by songstress Rita Ora who spoke on the Próspero Tequila saying, "This has been one of my favourite projects to work on because it has given me the opportunity to work with Stella, one of the few female distillers in the industry. Stella and her team are incredibly passionate about what they do and have given me the chance to collaborate on a project that celebrates all women. I can’t wait to toast this new partnership with my family, friends, and fans."
Trend Themes
1. Premium Spirits - The rise of premium spirits presents an opportunity for innovative tequila brands like Próspero to stand out with high-quality offerings.
2. Female Distillers - The growing recognition of female distillers in the industry opens doors for disruptive innovation and collaborative projects like the one between Stella Anguiano and Rita Ora.
3. Celebrating Women - The trend of celebrating and empowering women in various industries provides Próspero Tequila with a unique positioning and marketing angle.
Industry Implications
1. Alcoholic Beverages - In the alcoholic beverages industry, there is an opportunity for tequila brands to tap into the increasing consumer demand for innovative and high-quality spirits.
2. Hospitality and Events - Within the hospitality and events industry, there is a disruptive innovation opportunity to create unique experiences and partnerships centered around premium and celebrity-endorsed spirits like Próspero Tequila.
3. Marketing and Branding - The marketing and branding industry can explore innovative strategies to promote tequila brands that celebrate diversity, female empowerment, and collaborative projects.
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