Starmaya coffee is a type of coffee that's described as being crisp and having a "green apple acidity with a buttery shortbread finish." Beyond the interesting flavor profile that it offers, this hybrid coffee variety is identified as a "future-friendly coffee," as it has been engineered to be more resilient to climate change in the years to come.
World Coffee Research (WCR) is on a mission to create next-generation, climate-resilient varieties of coffee that are not only high-quality but also "adaptable to multiple altitudes, high-yielding and disease and pest-resistant." Single O signed with the nonprofit research organization's Checkoff Program, which ultimately supports innovation in coffee agriculture. Additionally, in addition to selling the WCR-developed bean, Single O also creates a conversation around the future of coffee with its No Death to Coffee project.
What's Driving This Trend
- Climate-resilient Coffees
- Starmaya coffee is a hybrid variety engineered to be more resilient to climate change, presenting opportunities for future-friendly coffee production.
- Next-generation Coffee Varieties
- World Coffee Research's mission to develop high-quality, adaptable, and disease-resistant coffee varieties opens up opportunities for disruptive innovation in coffee agriculture.
- Sustainable Coffee Practices
- Single O's No Death to Coffee project sparks conversations about the future of coffee and encourages sustainable practices in the industry.
Who This Affects Most
- Coffee Agriculture
- The development of climate-resilient coffee varieties by World Coffee Research creates opportunities for disruptive innovation in the coffee agriculture industry.
- Coffee Retail
- The introduction of future-friendly coffee varieties like Starmaya presents opportunities for coffee retailers to promote sustainable and resilient products.
- Nonprofit Organizations
- Partnerships between nonprofit research organizations like World Coffee Research and companies like Single O support innovation and sustainability in the coffee industry.
