DEWAR'S DOUBLE DOUBLE is a small-batch premium blended Scotch whisky series that was created with an unprecedented four-step aging process. Although the brand is known for double-aging its whisky products, this new series shows its willingness to innovate beyond its highly awarded blended Scotch whisky, all the while staying true to its passion for age statements and smoothness.
The series includes DEWAR'S DOUBLE DOUBLE 21-Year-Old, 27-Year-Old and 32-Year-Old, each of which is finished in sherry casks and is said to have a unique flavor profile and an incredibly smooth finish.
DOUBLE DOUBLE inspired Tuppence Middleton to create a short film based around the number four that highlights the brand's four-stage aging process; the short film, aptly named FOUR, premiered on April 4th.
Key Themes Behind This Trend
- Quadruple-aged Spirits
- Innovative spirits companies could explore the possibility of creating quadruple-aged spirits with unique flavor profiles and smooth finishes.
- Four-step Aging Process
- Whiskey distilleries could experiment with a four-step aging process to create premium products with distinguished characteristics.
- Small-batch Premium Whiskey
- Craft whiskey companies could capitalize on the growing demand for premium and high-end spirits by producing small-batch premium blended whiskeys.
Where This Applies
- Spirits Industry
- Distilleries and spirits companies could incorporate the quadruple-aged spirits trend and innovate beyond their current aging processes to produce unique, premium products.
- Craft Whiskey Industry
- Small-batch craft whiskey distilleries could incorporate the DEWAR'S DOUBLE DOUBLE four-step aging process to create premium and high-end products.
- Marketing Industry
- As high-end spirits continue to gain popularity, marketing companies could help brands differentiate themselves by highlighting unique features such as a four-step aging process or small-batch production.
