The new Thatchers Cider cans have been announced by the brand as a way to help the company save aluminum and reduce emissions created through shipping traditional aluminum packaging varieties.
The new initiative is positioned to save about 70 tons of aluminum each year and help the brand to eliminate approximately 381 tons of CO2 in 2019 alone thanks to lighter containers that aren't as heavy to ship. The news comes on the heels of the brand's recent initiative to eliminate plastic from its consumer products in response to the growing amount of waste finding its way into our oceans and waterways.
The new Thatchers Cider cans and the brand's other eco initiatives were explained by fourth-generation cider maker Martin Thatcher who said, "We are working towards eliminating all plastic from our consumer packaging for cans and bottles. Removing plastic ring carriers is the first of what we hope will be a number of industry-leading initiatives in this area. We are continuing to invest in sustainability throughout all stages of the cidermaking process, from development of our new energy efficient warehouse and mill at Myrtle Farm, through to ambitious plans to reduce to zero, waste sent to landfill from the cider making process.”