Thatchers Juicy Apple is Made with 100% Renewable Energy
Michael Hemsworth — April 16, 2024 — Eco
References: thatcherscider & foodbev
Thatchers Juicy Apple cider is a new libation from the UK-based brand crafted with quality and taste at the forefront, but also sustainability.
The cider is positioned by the brand as being made with 100% renewable electricity to give it a sustainable edge over other varieties on the market. The cider consists of premium apples that have been processed to achieve a light flavor profile with a touch of sourness before being fermented and blended. The cider comes in with a 4% ABV and is an exclusive for the bar and pub market in the UK.
Managing Director Martin Thatcher commented on the Thatchers Juicy Apple cider saying, "This brand-new cider, which began life in our Cider Barn range, reflects the demand from British consumers for a light, crisp cider, that provides refreshment with a gentle bite. This easy-drinking cider is ideal for those discovering apple cider for the first time, and fits into our range. At Thatchers we put as much care into looking after the environment as we do to creating great cider, so crafting ciders that are not only powered by sunshine, but as refreshing as a cool breeze on a warm summers day, is in our nature.”
The cider is positioned by the brand as being made with 100% renewable electricity to give it a sustainable edge over other varieties on the market. The cider consists of premium apples that have been processed to achieve a light flavor profile with a touch of sourness before being fermented and blended. The cider comes in with a 4% ABV and is an exclusive for the bar and pub market in the UK.
Managing Director Martin Thatcher commented on the Thatchers Juicy Apple cider saying, "This brand-new cider, which began life in our Cider Barn range, reflects the demand from British consumers for a light, crisp cider, that provides refreshment with a gentle bite. This easy-drinking cider is ideal for those discovering apple cider for the first time, and fits into our range. At Thatchers we put as much care into looking after the environment as we do to creating great cider, so crafting ciders that are not only powered by sunshine, but as refreshing as a cool breeze on a warm summers day, is in our nature.”
Trend Themes
1. Sustainable Cider Production - Exploring innovative methods to craft ciders with a focus on renewable energy and eco-friendly practices.
2. Premium Flavor Profiles - Developing ciders with sophisticated taste profiles that cater to evolving consumer preferences in the beverage industry.
3. Bar and Pub Exclusivity - Creating unique cider offerings tailored specifically for the bar and pub market to enhance customer experiences and drive sales.
Industry Implications
1. Beverage Manufacturing - Opportunities for beverage companies to invest in sustainable practices and premium ingredients to create innovative cider products.
2. Renewable Energy - Expanding renewable energy solutions within the cider production industry to reduce environmental impact and drive sustainability initiatives.
3. Hospitality and Entertainment - Enhancing the consumer experience in bars and pubs by offering exclusive and premium cider options that align with sustainability trends.
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