Aston Manor Cider has introduced cardboard multipacks in an effort to further reduce its use of plastic, which will come as welcome news to shoppers seeking to decrease their purchase of the packaging. The new packaging will be introduced across the brand's Friels, Crumpton Oaks and Frosty Jack's brands, and won't interfere with the product's ability to be neatly stocked in shops. The cardboard can be easily recycled after use to put a focus on packaging that isn't meant for traditional disposal.
The new cardboard multipacks was explained further by Aston Manor Cider's Head of Compliance Jamie Weall who said, "As all of our packaging is either reusable, recyclable or compostable, it is the next significant and logical step for the business to take to replace shrink wraps and plastic rings with a more sustainable cardboard option. We have moved to install the eco-card packing machine at our Tiverton site as we are striving to remove unnecessary plastics from our products. These alternatives make is much easier for customers to recycle once they have enjoyed our cider.”