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Limited-Edition Summertime Vodkas

The Ciroc Summer Watermelon is Made Using Fine French Grapes

— April 14, 2019 — Lifestyle
The Ciroc Summer Watermelon vodka has been unveiled as the latest flavor from the distillery that will offer avid cocktail enthusiasts with a way to enhance their favorite recipes during the warmer months. Crafted from fine French grapes, the vodka features a 37.5% ABV and comes packaged in the signature Ciroc bottle with a vibrant red upper section along with a frosted bottom section. The flavor is positioned by the brand as being its response to changing consumer taste preferences.

The Ciroc Summer Watermelon was detailed by Head of Diageo Reserve Rich Larkin who said, "We’re delighted to be launching the latest addition to the Ciroc range in the UK. White spirits continue to lead the way when it comes to seasonal drinks and we are constantly innovating and researching to bring the freshest new flavors to the on and off-trade. Ciroc Summer Watermelon has been carefully crafted to ensure it retains the luxury credentials the brand is known for, whilst delivering an on-trend flavor which can be enjoyed in cocktails. The striking bottle is also sure to enhance shelf-stand out.”
Trend Themes
1. Seasonal Spirits - The popularity of seasonal drinks continues to rise, providing opportunities for distilleries to innovate and introduce new flavors.
2. Crafted Ingredients - Consumers are seeking high-quality, premium ingredients in their cocktails, creating a demand for spirits made from fine, carefully chosen materials.
3. Unique Packaging - Distinctive bottle designs can help brands stand out on store shelves and attract consumer attention, contributing to increased sales.
Industry Implications
1. Distilleries - Distilleries can capitalize on the growing trend of seasonal spirits by creating unique, limited-edition flavors like the Ciroc Summer Watermelon vodka.
2. Hospitality - The hospitality industry can incorporate seasonal cocktails into their menu offerings, providing guests with unique and refreshing drink options.
3. Packaging and Design - The demand for unique and eye-catching bottle designs presents an opportunity for packaging and design companies to collaborate with distilleries to create visually appealing spirits.
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