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Collaborative Cinematic Wines

Nocking Point Wines Created Wednesday Rosé with Jonathan Bennett

— April 22, 2019 — Marketing
Wine club Nocking Point Wines released two fun Mean Girls-themed wine products—Wednesday Rosé and I’m a Red…Duh!—in collaboration with Jonathan Bennett, who played Aaron Samuels in the film as the love interest for Lindsay Lohan's character.

Wednesday Rosé features original label art that takes inspiration from the pages of the movie's burn book. It takes the form of an appropriately colored rosé that's made from a blend of Grenache, Syrah and Zinfandel and puts a twist on highly quoted phrases from the cult classic like "you can’t sip with us."

The second collaborative wine, I’m a Red…Duh!, pays tribute to the movie's Halloween movie scene where character Karen Smith reveals that she's dressed as a mouse. The red wine combines Syrah and Zinfandel grapes for a highly fruity wine with integrated tannins.
Trend Themes
1. Mean Girls-themed Wines - Disruptive innovation opportunity: Creating themed wines that target nostalgic pop culture enthusiasts.
2. Collaborative Brand Partnerships - Disruptive innovation opportunity: Expanding into collaborations with influencers or celebrities to create unique and attention-grabbing products.
3. Creative Label Art - Disruptive innovation opportunity: Designing wine labels that incorporate references and visual elements from popular movies or cultural icons.
Industry Implications
1. Wine and Beverage - Disruptive innovation opportunity: Introducing unconventional wine flavors and branding strategies to attract a younger, more novelty-seeking consumer base.
2. Pop Culture and Entertainment - Disruptive innovation opportunity: Exploring partnerships between pop culture brands and beverage companies to create unique merchandise and products that resonate with fans.
3. Fashion and Costume - Disruptive innovation opportunity: Collaborating with fashion designers or costume designers to create wine labels and packaging that reflect movie or theme-inspired aesthetics.
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