This selection of seasonal Easter cocktails from Diageo incorporates products from the spirits conglomerate's bourbon, scotch and rum brands. Consisting of a Bulleit Bourbon Lemonade from Bulleit, a Johnnie Walker Scotch & Soda and a Captain Morgan Captain & Ginger, this collection celebrates the coming spring season and fuses premium spirits with fresh and healthy ingredients.
Diageo's Bulleit Bourbon Lemonade is a recipe blending Bulleit Bourbon, fresh lemonade and a slice of lemon while its Johnnie Walker Scotch & Soda features a mix of Johhnie Walker Red Label Blended Scotch Whiskey, Club Soda and Lemon Twist. Lastly, the Captain Morgan Captain & Ginger cocktail combines Captain Morgan Original Spiced Rum with Ginger Ale and a lime wedge.
Focusing on simplicity and freshness, Diageo creates Easter cocktails that are both festive and accessible to amateur mixologists. The drinks are tasty, easy to create and make a seamless transition from spring to summer.
What's Driving This Trend
- Seasonal Cocktails
- Opportunity for bars and restaurants to create unique and festive drinks for different seasons.
- Mixology Trends
- Potential for new and innovative cocktail recipes using premium spirits and fresh ingredients.
- Amateur Mixologists
- Rise in interest and demand for easy-to-make cocktails that can be crafted at home.
Who This Affects Most
- Beverage and Alcohol
- Opportunity for alcohol brands to create seasonal cocktail recipes and promote their products.
- Hospitality and Entertainment
- Potential for bars, restaurants, and event venues to offer unique and festive drink options to attract customers.
- Home Bartending
- Demand for cocktail recipe books, home bartending tools, and online tutorials catering to amateur mixologists.
