What is the trend of seasonal cocktails?

Opportunity for bars and restaurants to create unique and festive drinks for different seasons.

What is the trend of mixology trends?

Potential for new and innovative cocktail recipes using premium spirits and fresh ingredients.

What is the trend of amateur mixologists?

Rise in interest and demand for easy-to-make cocktails that can be crafted at home.

What are the implications for the beverage and alcohol industry?

Opportunity for alcohol brands to create seasonal cocktail recipes and promote their products.

What are the implications for the hospitality and entertainment industry?

Potential for bars, restaurants, and event venues to offer unique and festive drink options to attract customers.

What are the implications for the home bartending industry?

Demand for cocktail recipe books, home bartending tools, and online tutorials catering to amateur mixologists.

Branded Easter Cocktails : Easter Cocktails

Branded Easter Cocktails

Diageo's Seasonal Cocktail List Includes Bourbon, Scotch and Rum Recipes

Jana Pijak — April 18, 2019 — Lifestyle

References: diageo

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

This selection of seasonal Easter cocktails from Diageo incorporates products from the spirits conglomerate's bourbon, scotch and rum brands. Consisting of a Bulleit Bourbon Lemonade from Bulleit, a Johnnie Walker Scotch & Soda and a Captain Morgan Captain & Ginger, this collection celebrates the coming spring season and fuses premium spirits with fresh and healthy ingredients.

Diageo's Bulleit Bourbon Lemonade is a recipe blending Bulleit Bourbon, fresh lemonade and a slice of lemon while its Johnnie Walker Scotch & Soda features a mix of Johhnie Walker Red Label Blended Scotch Whiskey, Club Soda and Lemon Twist. Lastly, the Captain Morgan Captain & Ginger cocktail combines Captain Morgan Original Spiced Rum with Ginger Ale and a lime wedge.

Focusing on simplicity and freshness, Diageo creates Easter cocktails that are both festive and accessible to amateur mixologists. The drinks are tasty, easy to create and make a seamless transition from spring to summer.

Trend Themes

Seasonal Cocktails — Opportunity for bars and restaurants to create unique and festive drinks for different seasons.
Mixology Trends — Potential for new and innovative cocktail recipes using premium spirits and fresh ingredients.
Amateur Mixologists — Rise in interest and demand for easy-to-make cocktails that can be crafted at home.

Industry Implications

Beverage and Alcohol — Opportunity for alcohol brands to create seasonal cocktail recipes and promote their products.
Hospitality and Entertainment — Potential for bars, restaurants, and event venues to offer unique and festive drink options to attract customers.
Home Bartending — Demand for cocktail recipe books, home bartending tools, and online tutorials catering to amateur mixologists.

2.4

Score

Popularity

Activity

Freshness