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Brands thrive for authenticity, making use of self-aware marketing tactics

Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appear "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
5 Featured, 41 Examples:
142,344 Total Clicks
Date Range:
Feb 14 — Dec 14

Featured Examples

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