Trend cluster
Category

Connect-a-Tech
2.0

As multi-screen usage becomes commonplace, solutions help connect devices.

Portable Media ProjectorsArtificial Intelligence Home ControllersWireless Flash DrivesHands-Free Automotive SpeakersMedia Machine Consoles

Trend

What is the Connect-a-Tech 2.0 trend?

Connect-a-Tech 2.0: Consumers are watching TV and movies with a smartphone or tablet in hand more than ever, which has lead to the need for easy screen sharing and connectivity to enhance interaction and multimedia transference. The solutions place ease of use front and center while also enabling the ability to add additional devices down the line for a cohesive user experience.

Trend themes

Themes within the Connect-a-Tech 2.0 trend

Three behaviours holding the trend together
01

Multi-Screen Usage Trends

As multi-screen usage becomes more common, businesses can create intuitive solutions to make screen sharing and connectivity easier and more seamless for consumers.

02

Wireless Streaming Trends

Wireless streaming trends are becoming more popular, offering more convenience and accessibility for consumers, with opportunities for businesses to create products in various industries that cater to this trend.

03

Artificial Intelligence Trends

As artificial intelligence systems become more accessible and sophisticated, businesses can create innovative products and services in various industries that offer personalized and user-friendly experiences.

Industry implications

What the Connect-a-Tech 2.0 trend means for industry

Where the trend changes the playbook
For

Entertainment Industry

The entertainment industry can benefit from the trends of wireless streaming and multi-screen usage by developing devices and platforms that offer seamless integration across multiple devices, creating an easier and more personalized experience for consumers.

For

Automotive Industry

The automotive industry can develop innovative products that cater to the trend of hands-free usage by offering devices like K100 Plantronics Bluetooth speakerphones that make driving safer and more efficient.

For

Technology Industry

The technology industry can capitalize on the trend of wireless streaming by creating more advanced and reliable wireless devices, such as the SanDisk Connect Wireless Stick or Lenovo's Pocket Projector, that can cater to the needs of consumers who are always on the go.

Trend signals

Trend signals for Connect-a-Tech 2.0

Trend score 4.1 out of 10, from popularity 67%, activity 48%, freshness 8%.

Popularity67%
Activity48%
Freshness8%
Audience
90%Men
10%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Connect-a-Tech 2.0 trend

6 featured examples from Jan 20, 2014 to Oct 20, 2015
Portable Media Projectors
CategoryTech

Portable Media Projectors

Lenovo's Mobile Projector is Designed for Streaming on the Go

The technology industry has an opportunity to develop and improve mobile projectors and other alternate streaming devices, particularly as cord-cutting becomes more prevalent.

Artificial Intelligence Home Controllers
CategoryTech

Artificial Intelligence Home Controllers

Mycroft is an Open Source Device that Learns Your Habits

AI home controllers like Mycroft could disrupt the home automation industry by providing personalized, voice-activated control of all household devices.

Wireless Flash Drives
CategoryTech

Wireless Flash Drives

The SanDisk Connect Wireless Stick Expands Storage Capabilities

Disruptive innovation opportunity: Developing wireless storage devices and solutions for consumers and businesses in the technology industry.

Hands-Free Automotive Speakers
CategoryAutos

Hands-Free Automotive Speakers

These Plantronics Bluetooth Speakerphones Help You Get Work Done

Opportunity for disruptive innovation in creating advanced in-car technology to enhance driver experience.

Media Machine Consoles
CategoryTech

Media Machine Consoles

The 'Qubi' Media Center Has Everything You Need for Entertainment

The gaming and entertainment industry can leverage the trend towards intuitive entertainment consoles like the Qubi to create immersive gaming experiences and offer a wide range o…

Streaming-Enabled Audio Recorders
CategoryTech

Streaming-Enabled Audio Recorders

This Wireless Recording Device Can Capture and Stream Audio

Use of wireless recording devices can revolutionize music production, giving musicians the flexibility to record high-quality audio on the go and share recordings easily with prod…